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Britt Bravo and SocialButterfly Unite Changeblogger Community
In late May, Britt Bravo at Have Fun * Do Good recruited her readers to create a list of Changebloggers – members of the blogging community who: “…use their blog, podcast or vlog to raise awareness,...
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Social Marketing: Smokey Bear’s Makeover
Get your smokey on. This is the tagline for a new campaign sponsored by the Ad Council, USDA Forest Service and the National Association of State Foresters. It’s also the tagline for the first social...
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Are you ready to par-tay with Jonny and the gang?
What: Jonny’s Par-tay, the live interactive online talk show Who: Join special guests Andre Blackman, Qui Diaz, and Alexandra Rampy, with host Jonny Goldstein and super producer Scott Stead. Where:...
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The Bookshelf: 15 Essential Social Marketing Feeds
Going off of Ogilvy PR’s “Essential 15 Pack” of RSS feeds to follow, I’ve developed the “Essential 15 Feeds for Social Marketers.” To follow the feed, just click on the name and the link. Enjoy! Blogs...
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Unlock Your Inner Batman
Everyday, I venture out into my day with a healthy dose of idealism. I like to believe that people are good, and I work to see the good in people, even when most difficult. This is why I struggled with...
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How Your Childhood Olympic Dream Can Still Come True
Defining Greatness When I was a kid, playdoh was great. Dancing around in a tutu making cookies was greater. And Lilia Podkopayeva was greatness. Podkopayeva, overlooked by many due to the gold medal...
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Join the Pledge for a Humanitarian Lion at Cannes
Awhile back, I wrote about a video that surfaced on YouTbue that was sending a message to Cannes to create a Humanitarian Lion at Cannes. The video has always been featured on my Events page. Now, I am...
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The Blogger Neighborhood is Back with Some Perspective (from the Pipeline)
After some delay, the blogger neighborhood is back. To kick it off, let’s welcome Rosetta Thurman, author of Perspectives from the Pipepile. I first began following Rosetta about a year ago. One scan...
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The Purpose Driven Campaign: Social Marketing as the Possible Link Between...
After reflecting from the World Social Marketing Conference (which I promise updates eventually) and reading Craig Lefebvre’s recent post “Social Marketing: Hard Power and Soft Power in Social Change,”...
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World Social Marketing Conference Recap 2: Picture This
Finally…a picture-based recap on the events from the World Social Marketing Conference, which took place in Brighton, England on September 29-30. NOTE: PDFs and audio of all keynote presentations are...
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